Equip

Equip describes itself as a 'premium online store', offering stylish, modern men's accessories and jewellery to a worldwide market. This UK-based company were looking to create a custom e-commerce store that not only provided a streamlined, safe buying experience, but also reflected the high-quality design ethos so pervasive throughout their product selection.

We undertook the re-design and implementation of an easy-to-use content management system that allows Equip to regularly update literally hundreds of products and product categories quickly and efficiently. As a store dedicated to unrivalled customer service, and with such a wide selection and fast turnover of products for 'trendsetters' through to the discerning gentleman, constant product management is an integral aspect of the store's online management, and crucial to their survival within such a competitive marketplace. Our user-friendly CMS not only makes product management a cinch, but also creates an enhanced experience for Equip's customers, with comprehensive features such as automatic 'related categories' results, product suggestions  as well as 'tell a friend', 'add to wishlist' and product enquiry functions.  

As part of this custom build, we also integrated a Wordpress blog into the online store, allowing web editors to keep customers up to date with the latest news, products and competitions running on the site, as well as offering a valuable SEO opportunity for targeted keywords on SERPs.